An alternative to SOSTAC®?

  An alternative to SOSTAC®?     I read about a new planning model for digital marketing communications today, which is not something that happens that often. It is called PASTA (do you think the food connection caught my eye?) and is put forward by Theo Zweers on the...

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How did that make you feel?

How did that make you feel? A friend supporting a friend I recently had reason to comfort a neighbour who had been bereaved. All it took was a cup of tea, a hug and a bit of my time. All willingly given and frankly not a huge effort. It’s a scenario being repeated all...

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SEO is for everyone

SEO is for everyone I find that many digital marketers would like search engine optimisation to be someone else’s job, indeed many assume that the “techies” or the “geeks” (usually known as the digital or development team or the analytics team) will do this.   But SEO...

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Great Brand Blunders

Great Brand Blunders The Worst Marketing and Social Media Meltdowns of All Time and How to Avoid Your Own By Rob Gray Published by Crimson Books, £12.08, also available for Kindle £9.98. Reviewed by Sarah Alder uk.linkedin.com/in/sarahalder1/ “Shame lies not in...

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How important are your digital marketing tools?

How important are your digital marketing tools? Too much digital marketing activity focuses around technology, platforms and tools. Of course they are important, they are how we get things done. But it is so easy for them to become an end in themselves, for our...

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