Sarah Alder

Digital strategies that get results


I’m an experienced digital marketing professional with a keen eye for spotting opportunities and turning ideas into business plans.


With a track record that includes both in-house and agency roles, I can take a rounded view of strategic and tactical planning for digital marketing. My focus is always on aligning your digital activities with your business objectives.

Read more about me on LinkedIn.


Turn ambition into action. I help translate business goals into practical digital plans. This includes mapping customer journeys, developing audience personas, building your digital strategy and formalising your digital marketing planning. In each case, the emphasis is on tangible outcomes.


Find an extra pair of hands. Agencies sometimes need help to get projects off to a good start. I can join your team for a few days, a few weeks or longer to help with those front-loaded tasks.


Get the support you need to move forward in your career or to tackle new challenges.  As your mentor I can share my knowledge and experience to give you a broader perspective and new ideas for handling your current role or for moving forward. 


Build your digital skills. I offer bespoke training programmes on all aspects of digital marketing and digital marketing management.

What clients say

Sarah injected a logical, objective, and thorough approach to our project, based on her diverse knowledge and solid experience of identifying and carrying through strategic priorities. She efficiently identified the information we needed, and was calmly tenacious in ensuring we had all the relevant inputs to move the project forward. She grasped our business quickly and was credible and in control directing a cross-functional workshop and challenging our thinking.

Sarah was a real pleasure to work with; helpful, reassuring and charming.

Lisa Goodhand

KCom Group PLC

Sarah recently conducted a day’s digital marketing training for the Marketing Communications team at Cengage. The training was insightful, interesting and engaging and it was evident that Sarah had done a lot of preparation to make the training relevant to our business. I would fully recommend Sarah.

Michelle Wilde

Head of Marketing Communications, Cengage Learning EMEA

Sarah is an absolute pleasure to work with. She slots in as part of our team, hits the ground running and can take a project on from any point we’ve asked her to.

I like her down-to-earth approach and ‘can do’ attitude. She’s a great communicator too and our clients have enjoyed working with her. I look forward to our next project together! 

Steve Harvey

Fabrik Brands

Sarah’s continuous drive to keep our skills development programme on track was invaluable. The project was fairly stop/start from the beginning despite being essential to the future success of the ICAEW. Sarah was an objective, knowledgeable and calm influence on its progress, always available to help and very responsive. I very much enjoyed working with Sarah and would recommend her to anyone looking for digital development or training.

Andrea Eklund

Head of Digital Transformation and IP, ICAEW

Contact me

I am always happy to talk about digital marketing, how to make it work, and what I can do to help.  There’s no charge, no commitment, so please get in touch if you have something you would like to discuss.

Call on: 07792 648631